Following the trend of the times that the traditional consumption is being improved and upgraded and emerging consumption is booming, Luen Mei Group continuously expands the layout of the consumer industry to meet the needs of the public for creating a beautiful life.

Guizhou Anjiu- One of The Two Famous Historic Liquors in Guizhou

In the Chinese liquor industry, Anjiu has made remarkable achievements. From 1930, Zhou Shaocheng, who was born in a family of traditional Chinese medicine, used the secret recipe of ancestral Chinese herbal medicine to make distiller's yeast with hundreds of herbs. After years of painstaking research, "Anjiu", which was known as "bring aroma to half of the city after opened", was brewed; in 1951, State-run Anjiu Distillery was founded, and another famous liquor State-run Moutai Distillery was found in the same year; in 1955, Guizhou Anjiu and Moutai were chosen as "Class A Famous Liquor" in China at the same time; thereafter, Guizhou Anjiu and Moutai were also rated as the title "Famous Liquor in Guizhou" and chosen as one of "Eight Famous Liquor in Guizhou" at the same time in 1963, 1979, 1983 and 1986. In 1978, Guizhou Anjiu was conferred with the "Major Scientific and Technological Achievement Award" by Science Conference in China and chosen as the special liquor for Great Hall of the People and as one of foreign affairs gifts at Zhongnanhai; taking advantage of reform, Guizhou Anjiu launched the marketization road. In 1988, Guizhou Anjiu Group—the first liquor group in China had the annual output exceeding 20 thousand tons, which ranked the first place for 4 consecutive years. Several Party and state leaders visited Anjiu and provided a new blueprint for Anjiu.

At the new era, Guizhou Anjiu takes root at China’s soy sauce aroma style liquor base--Xishui Production Area at the riverbank of Chishui in Guizhou Province, focuses on brewing high-quality soy sauce aroma style liquor and devotes to creating a "leading brand of soy sauce aroma style liquor in China".

Guizhou Anjiu always adheres to the liquor quality, conducts the strict quality control in the whole manufacturing process and abides by "five 100%" quality control concepts and "five attentions". Guizhou Anjiu purchases high-quality raw materials regardless of costs, implements the strict process flow regardless of the complexity, spares no efforts for brewing and guarantees appropriate storage and maturation. It ensures that each bottle of liquor is brewed 100% at the Riverbank of Chishui, 100% selected Hongyingzi glutinous sorghum, 100% "12987" ancient soy sauce aroma style brewing method, 100% storage in pottery vats for 5 years, 100% self-brewing and pays attentions to "Quality, Brand, Production Capability, Culture and Services".

Guizhou Anjiu has established the development vision of "building a wine valley with the value of RMB 10 billion and realizing the output value of RMB 10 billion", adheres to the mega brand operation mode, follows the laws of industry and market development, carries out the development according to the procedures and plans and gradually creates Anjiu’s quality, brand, production capacity, market and organization advantages through the forward-looking planning, strong financial strength, excellent operational capabilities and other comprehensive empowerment.

Guizhou Anjiu is expanding its production capacity, making layout on products, improving quality and strengthening its brand with the state of "acceleration". In the brand connotation remodeling, Guizhou Anjiu is defined as "an exquisite liquor". In the product line positioning, the single product “Guizhou Anjiu· Classic” is launched. Guizhou Anjiu signed a contract with the brand spokesperson Jiang Wen. It has launched a large number of ads on CCTV, digital media and high-speed railway screens and initiated high-end appreciation meeting "Anjiu Banquet" in various regions. Anjiu has taken a powerful position as a super brand. In 2022, the scale of starter propagation will reach 40,000 tons, and the grain input will reach more than 36,000 tons. After the completion of Anjiu Chishui Wine Valley, it will achieve an annual output of 30,000 tons of soy sauce aroma style liquor, 60,000 tons of high-quality hard liquor made with yeast at high temperature and 180,000 tons of liquor stored in pottery vats.

In the future, Guizhou Anjiu will continue to take quality as the foundation, brand as the traction, and production capacity as the support, to fully enhance the "height, speed and depth" of Anjiu's brand development, and continue to carry forward the cultural heritage advantages of Guizhou's old famous liquor and old soy sauce aroma style liquor, to better build the cultural IP of Anjiu brand, and make steady progress on the road of high-quality development!

Terraké China – A French Luxurious Lift Advocate

Terraké China, inheriting the century-old French SPA skin care and hair care aesthetics, has successively launched Terraké skin care brand series products for anti-aging, repair and maintenance based on technology and FORVIL brand series products of skin care-grade professional hair care and nourishing. With a full-scene marketing system, it can precisely reach the core consumer groups of domestic high-end beauty make-up products.

Terraké is a French palace-level SPA skin care brand. It has the advantage of more than 50 years of brand concept precipitation. Integrating the research results of the B.L.C laboratory and the HTP-3 patented technology, its products have been sold to five-star hotel SPA clubs in 40 countries in the world and were favored by high-end consumers around the world. In 2014, Terraké entered the Chinese market and is highly praised by Chinese female consumers. Terraké signed a contract with Yin Tao as the brand spokesperson in 2021. It now has covered major domestic cosmetics sales channels, and actively explored KA channels and e-commerce channels.

The professional hair care and nourishing brand FORVIL is a French century-old specialized in the research and development of care brand. For a century, FORVIL has always adhered to refined elegance and creative aesthetics, redefine hair care with skin care, and lead the new fashion of professional hair care and nourishing. Soon after entering China, FORVIL was favored by consumers in China, and signed a contract with Jing Boran as the brand spokesperson in 2021. With its unique product technology, professional hair care and nourishing concept and high-end fashion brand image, it quickly entered the Chinese hair care market and achieved impressive results, ranking the first place in the sales volume of Tmall in the high-end hair care and nourishing category.