FORVIL Hold Its Launching Ceremony of Official Announcement of Brand Centennial Celebration

On February 27, at 18:30 Paris time, FORVIL, the France-based century-old luxury hair care brand, held its Launching Ceremony of Official Announcement of Brand Centennial Celebration at the Bauman Hotel flagship store in Paris. The event kicked off in Paris and relayed to China on February 28. Simultaneously, celebrations were held in France, Southeast Asia, and China to commemorate this centennial ceremony spanning across the past, present, and future.

At the press conference, the president of the French division announced plans to focus on expanding the sales network in the Asia-Pacific region this year. The company will gradually introduce classic products imported directly from France to the Asia-Pacific market, especially in China. Additionally, he revealed that a series of brand traceability activities will be specially planned for the brand’s centennial celebration in May this year.

 Following the launch of the centennial celebration, information about FORVIL’s centennial celebration has been synchronized and disseminated through overseas channels, including celebrity salons, high-end beauty and hair transplantation medical institutions, five-star hotel spa clubs, high-end resort hotel spa clubs, exclusive private clubs, and Paris golf clubs. This ensures that worldwide users are immersed in FORVIL's century-long story and can experience the brand’s journey together.

At the scene of FORVIL’s centennial celebration, one hundred best friends of the brand from around the world also offered heartfelt blessings, wishing FORVIL a brilliant and beautiful future.