Mega-info Media and LIZIYUAN Win the Scene Marketing Actual Combat Case Award

On August 22, at the ADMEN International Award Ceremony hosted by Admen Culture Group, Mega-info Media and LIZIYUAN won the ADMEN International Scene Marketing Actual Combat Case, which once again demonstrated the brand power of domestic products and the scene value of high-speed rail media.

Admen International Award is an international award focusing on the global media industry and cultural creative industries. Guided by innovation and effectiveness, it enables the industry-leading jury to select classic cases of China's advertising industry development to set a benchmark.

Since its establishment in 1994, LIZIYUAN's plastic bottled sweet milk series have entered thousands of households and won the favor of consumers with its unique and rich taste, along with the classic slogan of "Fresh LIZIYUAN".

As a close partner of LIZIYUAN, Mega-info Media has always been committed to providing digital media ecological solutions. Relying on the era of high-speed railway, we deeply cultivate the communication value of the core waiting scene of high-speed railway station. With high touch media, full fit with the crowd and accurate delivery, matched with the main sales model of LIZIYUAN, Mega-info Media comprehensively and strongly helps to continuously improve the brand value of LIZIYUAN based on the region and the whole country.

According to the characteristics of target consumers in different markets and products, Mega-info Media and LIZIYUAN have formulated targeted communication strategies. Taking the series publicity of sweet milk drinks widely loved by young people as the main line, Mega-info Media and LIZIYUAN have insight into the tide of travel passenger flow, grasp the context of youth leisure, subdivide the nodes of summer holiday and other holidays, to make LIZIYUAN become the "preferred" brand in the hearts of young people for close and equal dialogues.

Through scientific media layout, Mega-info Media has created a brand matrix immersive experience for LIZIYUAN, accompanied by "Fresh LIZIYUAN" to instantly impress the brand; The dynamic publication and broadcasting of HD large screen with digital intelligence's rapid publication matches the timeliness of brand communication. At the same time, the vibrant and fresh blue picture attracts the attention of passengers for the first time, providing the visual feast of the brand.