Business Circle Craze and Travel Craze Drove Economic Recovery, and Mega-info Media Entered a New Stage of Performance Improvement

Release Time:2023-05

People had a strong willingness to travel and a high consumption enthusiasm during the May Day holiday which was just finished recently, driving a wave of advertising placement in crowded areas such as high-speed rail stations and urban commercial districts. Mega-info Media has ushered in a new round of development opportunities and entered a new stage of performance improvement.

The May Day holiday this year saw a surge in passenger travel across the country, with multiple places experiencing record-breaking passenger traffic.According to data from China State Railway Group, a total of 133 million person-times of passengers were dispatched by railway in China during the “May Day” Holiday, with an increase of 27.94 million person-times compared to the same period in 2019 and the daily mean dispatched passengers reaching 126% of those in 2019. Among them, 19.661 million person-times of passengers were dispatched on April 29, setting a new historical high in the daily dispatched passenger number by railway.

The May Day holiday provided the time for the public to unleash their accumulated consumption enthusiasm, and the urban business circle provided a space for these consumption choices. According to the big data monitoring of Ministry of Commerce, the sales of key retail and catering enterprises in China increased by 18.9% on year-on-year basis. Among them, catering and leisure consumption continued to be hot, with sales of key catering enterprises increasing by 57.9% on year-on-year basis. The business circle and catering were hot, and the stores were thriving, with various industries showing a strong recovery trend in consumption.

Various sets of data during the May Day holiday this year not only highlight the strong recovery of the domestic economy and consumer market, but also inject strong vitality into the outdoor advertising industry which serves as a "barometer of economic development".With "stabilizing the growth, expanding the domestic demand, and boosting confidence" by departments at all levels, the unified national market will prosper continuously, driving the release of advertising budgets for various industry brands. The market performance and operating performance of Mega-info Media are expected to be enhanced significantly, showing a stronger growth momentum.