Mega-info Media Achieves New Milestone in Second Growth Curve, Unveiling Outdoor Screen in Shenzhen

Release Time:2024-07

Recently, Mega-info Media has expanded its second growth curve (or business of large LED screens in urban business districts) into Shenzhen, where it has installed a LED screen on the Baofeng Building at MixC in Luohu District for trial operation. The installation is set to become a new landmark in Shenzhen, enhance its distinctive commercial environment and cultural character, and support the city in shaping its reputation as a “world-class landmark business district”.

Luohu, a district known for its traditional commerce and trade, vibrant consumer activity, and port location, is proactively leveraging its unique advantages to stimulate potential consumption, progressing ambitiously towards “establishing itself as a core area of an international consumption center with global influence”. Within the district, the Caiwuwei area is a key commercial district and one of the most bustling commercial zones in Shenzhen, encompassing upscale shopping centers such as MixC and Diwang Shopping Plaza, alongside urban landmarks like the Shenzhen Grand Theatre and the Shenzhen Stock Exchange.

The location of the massive LED screen has been selected for a good reason. The Baofeng Building is strategically located at the prime intersection of the city’s main thoroughfares, Shennan Avenue and Bao’an South Road. This location is surrounded by three major commercial zones, namely MixC, Caiwuwei, and Guomao, extending its reach to prominent commercial complexes such as Luohu MixC, KK Mall, and Diwang Xinghui. Additionally, this area is home to luxury hotels like the Grand Hyatt and St. Regis, blending a distinctive commercial charm with an international business atmosphere. This strategic placement effectively targets the young professional demographic, family leisure visitors, and high-end consumers from both domestic and international markets.

Spanning 555 square meters, the LED screen features a P10 full-color, high-definition giant display that ensures exceptional brand color representation in outdoor settings, providing the hardware foundation for smooth, crystal-clear, and finely detailed visual content. Strategically positioned at the intersection of major urban thoroughfares, it naturally attracts a high volume of foot and vehicular traffic. The unobstructed large screen offers a creative space for brand visual focus, capturing the interest of passersby with its striking impact and delivering a captivating visual experience to the viewers.