TERRAKÉ Holds 2024 Distributor Conference

Recently, Terraké, a brand under Terraké China, held its 2024 Distributor Conference under the theme "Gathering with Wisdom & Going Hand in Hand". Channel distributors of personal care products from various regions across China attended the conference to discuss Terraké's marketing and development strategies for 2024 in light of the new market landscape. The conference also involved the comprehensive deployment of Terraké's marketing and promotion plan for the channel market of personal care products in 2024.

For TERRAKÉ, the year 2024 holds profound historical significance. It marks not only the 60th anniversary of the TERRAKÉ brand but also the tenth year since TERRAKÉ entered the Chinese market. In this pivotal year, TERRAKÉ will launch a new brand strategy, leveraging high-end online strategies to drive offline business development. It aims to comprehensively reshape its core brand values, and by centering on the core brand concept of "natural recovery and anti-aging", it has formulated product and marketing strategies for the channel of personal care products in 2024.

Furthermore, 2024 also marks the 60th anniversary of the establishment of diplomatic relations between China and France. Seizing this opportunity, TERRAKÉ will continue to deeply integrate French culture and arts into its brand communication. For the ninth time, it will collaborate with the French Embassy in China, participating in various cultural events under the "Festival Croisements" program, including the Solstice Music Day and the Sino-French Environmental Month, among many other artistic activities. Through these endeavors, TERRAKÉ aims to interpret the diverse dimensions of beauty from an artistic perspective.