FORVIL Attends the Global Luxury Hotel and Tourism Bureau Awards Ceremony on Invitation

On January 30, the 2023 Global Luxury Hotel and Tourism Bureau Awards Ceremony, organized by modern luxury goods magazine LUXURY TIMES, was held at the Ritz-Carlton, Beijing. As the sole high-end personal care brand, FORVIL was invited to participate in this event.

The event brought together representatives from 100 awarded global luxury hotels, representatives of awarded tourism bureaus from 23 countries, as well as ambassadors and diplomats from 10 nations, along with 40 media outlets, to celebrate this luminous evening.

On that evening, FORVIL’s representative shared the development history of the two major brands under Terraké, namely, Terraké and FORVIL, along with the remarkable achievements made after entering the Chinese market. FORVIL also unveiled the exclusive centennial celebration gift box for the first time, as well as the centennial celebration main vision of "Seeking Origins for a Hundred Years, Renewing Life", showcasing FORVIL's brand image of advancing with the time.

As a century-old French SPA luxury hair care brand, FORVIL has upheld a century-old tradition of professional quality since its inception in France in 1924. It has been dedicated to delivering luxurious hair care experiences to worldwide consumers through innovative hair care technologies and meticulous research into hair care products. FORVIL is also the first century-old French brand to propose "defining hair care as skincare". Its unique formulas and scientific hair care philosophy have made it the preferred choice for worldwide fashionistas and hair care experts.